Brazilian Victoria's Secret model Alessandra Ambrosio has courted controversy with an Instagram photo of herself wearing a massive feather headdress.
The caption on the photo reads "Becoming more inspired for @coachella with this amazing Native American headpiece @jacquieaiche #feathers #festival #coachella #foreveronvacation #inspiration #cocar "
The Coachella Valley Music and Arts Festival, a music festival that takes place this weekend and next in Indio, California, is the biggest event of its kind. Native culture-watchers have also come to know it as ground zero of appropriation thanks to attendees' fondness for Native headdress — or "hipster headdress." Blogger Adrienne Keene brought up the trend in 2010 in a post titled "The Hipster Headdress Abounds at Coachella", which was cited the following year in a thread on the Coachella discussion board: "Hipsters In Headdresses; Don't Be That Guy".
It's also interesting to note that one might expect Ambrosio, as a Victoria's Secret model, to be more sensitive — she was one of the models who took the stage for the 2012 Victoria's Secret Fashion show in which Karlie Kloss wore a controversial feather headdress. Native protests ensued, and Kloss's turn on the catwalk in faux regalia was ultimately edited out of the TV broadcast.